Social Justice

How do you create a more equitable marketplace?

The politics surrounding food and agri-business today illuminate a particular need to democratize the concepts (and availability) of “organic” and “locally grown” fruits and vegetables.

There are many pre-conceived assumptions about the food choices of low-income parents. We lifted a veil on moms receiving food subsidies. Our ethnographic study with an underserved group of mothers in Los Angeles provided critical insight into the relevance, meaning, and value of locally grown food for someone struggling to make ends meet.

This initiative was underwritten by the Kellogg Foundation and the Urban & Environmental Policy Institute at Occidental College.

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Qualitative research should connect you viscerally to your consumers - you should feel like you know them and can recognize them.

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