The wine category has burst wide open. Accessibility to wine has never been greater; differentiation between brands has never been harder.
We've done in-depth explorations with wine drinkers across multiple price points and varying sophistication levels for Robert Mondavi, Woodbridge, and Kim Crawford.
We build on what you already know. We don’t want to re-invent your wheel - we want to add depth, texture, and dimension to understanding the specific attitudes and perceptions that come to bear on your brand.Find Out Why