I have built my reputation on delivering human insights that inspire new products, new markets, and new growth. After 20+ years in the advertising business, I have recognized a critical truth: despite the overwhelming surplus of data in business, there is a short supply of clarity and conviction about why people do the things they do. Quantitative data without the soul of understanding the human experience does not live up to its potential as a business tool.
Prior to Bad Babysitter, I was the Executive Vice President of Insight & Strategy for the TBWA\Integer network where I launched a first-of-its-kind strategy practice focused on understanding context and its influence on purchasing behavior for Fortune 500 clients and startups alike. I developed research methodologies that enrolled subjects as co-creators in the telling of their own story and used video as the language to translate the findings to clients. This led to the role of a “roaming expert” within the Omnicom global network of agencies, where I counseled strategists to take a more anthropological approach to building brands.
I have taken my business acumen, natural curiosity, and gift for listening and dedicated myself to the belief that caring about people (and planet) and driving revenue growth don't have to be mutually exclusive endeavors.