I have built my reputation on delivering “actionable empathy” to inspire new products, new markets, and new growth. After over 20 years in the agency business, I have recognized a critical truth: despite the overwhelming surplus of data in business, there is a short supply of clarity and conviction about why people do the things they do. Quantitative data without soul does not live up to its potential as a business tool.
Prior to Bad Babysitter, I was the Executive Vice President of Insight & Strategy for the TBWA\Integer network where I launched a first-of-its-kind insight practice focused on understanding context and its influence on purchasing behavior for Fortune 500 clients and startups alike. I developed research methodologies that enrolled subjects as co-creators in the telling of their own story and used video as the language to translate the findings to clients. This led to the role of a “roaming expert” within the Omnicom global network of agencies, where I counseled strategists to take a more anthropological approach to building brands.
I have taken my business acumen, natural curiosity, and love for listening and dedicated myself to a more human-centered approach to driving business growth through empathy.