When we started Bad Babysitter, it was born out of a simple shared ethos: empathy is an asset.
For eight years, we've traversed the country and knocked on doors suggesting to brands and business that putting the human back at the center of the equation might just be the way forward. Toward new growth. Away from parity. Toward healthier organizational culture. Away from talent churn.
Over the years, this simple idea about the transformational power of putting a face to all the numbers in business has, at times, been scoffed at and dismissed as fluff - in spite of real business demonstrations of value.
So you can imagine how excited we are at this groundswell of conversation around empathy in business. It can no longer be put off as a quaint idea, it's fast becoming an imperative to compete.