On December 4th, 2017, Bad Babysitter's work on plus-sized shoppers was recognized as the winner of The ICG's 2017 Independents' Award at the Market Research Society's (MRS) Annual Award Dinner in London.
We were thrilled to work on the subject and pleasantly surprised and honored for the acknowledgement. When asked about the project Meg relayed, “The women became so open when they realized we were there to simply listen”, says Meg. “It’s one of the most meaningful projects we have ever done. I can still remember the moment in the client boardroom when we turned off the video. The room was completely silent and there were a few wet eyes. The data suddenly had soul.”
Read more about the project and award here.