Context is everything. We go where life happens.

Business swims in a sea of analytics that report how people behave, but these numbers are absent of texture about the way decisions are really made. Spreadsheets and dashboards cannot tell us why people do what they do. Numbers alone can only describe behavior, not explain it. Ethnography works with hard data to tell the full story of your consumer in context.

The emotion of paint goes far beyond colors

What truly inspires homeowners to change?

Plus-Size shoppers: an overlooked market opportunity

How can a company change course to redefine success?

Young parents have an evolving definition of early education

How do Millennials decide on a preschool?

Smartphone dependence in the ever-shifting mobile landscape

What habits and behaviors are people using to manage “digital infinity”?

We worked with Bad Babysitter to produce an ethnography around Millennial attitudes towards their phones and what it takes to break through to them from a marketing perspective. The output was crisp, insightful and beautiful. We’re still finding value in it each time we go back in.

Scott Hagedorn

CEO, Hearts & Science

Does your data have soul?

Observations are as powerful as spoken words. The unarticulated can be as important as what is said. Our work yields the honest reflection, textured understanding, confessional stories, routines, and rituals that business leaders need in order to have gut instincts about what the data means.

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