We help you find the signal in all the noise so you have instincts to act.
Do you ever find yourself staring at consumer metrics but unsure how to act on them?
Or feel like your organization is not aligned to a shared interpretation of the data analytics story? This happens when information lacks context. Context is everything. Our instincts are dulled when we have too much hard data without the messy beautiful human piece of the equation. Creativity suffers; outcomes are compromised. Bad Babysitter uses the qualitative tools of social science and video documentary to provide visceral moments of insight - the building blocks of strategy. We believe if you get the people wrong, you've got the market wrong.